Avatars in advertising: Why Gucci used Genies to appeal to Gen Z
Emerging Technology

Avatars in advertising: Why Gucci used Genies to appeal to Gen Z

7y Emily Alford

Avatars in advertising: Why Gucci used Genies to a...

“Current day digital marketing primarily consists of monotonous and passive scrolling through newsfeeds and ads, but marketers should be looking at th...

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How messaging is transforming the way we do business
Digital Transformation

How messaging is transforming the way we do business

7y Jacqueline Dooley

How messaging is transforming the way we do busine...

Each month, people and businesses exchange more than 8 billion messages, representing 400% year on year growth. How can businesses prepare for this ch...

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Why Nike’s Colin Kaepernick ad was really not that risky after all
Digital Marketing

Why Nike’s Colin Kaepernick ad was really not that risky after all

8y Emily Alford

Why Nike’s Colin Kaepernick ad was really not that...

Nike included former NFL quarterback Colin Kaepernick in its newest ad: here's why that's a brilliant way to appeal to millennials and Gen Z. Read Mor...

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