A survey of over 79,000 internet users between the ages of 16-22 in 45 markets debunks stereotypes about Gen Z consumers and reveals trends in their d...
View articleThe diamond industry is among the first to go all-in on blockchain, an emerging technology that mystifies many marketers. Read More...
View articleTwitter has reported that almost 40% of its users have purchased something after reading an influencer’s tweet. Tips for what works and what doesn't i...
View articleNike included former NFL quarterback Colin Kaepernick in its newest ad: here's why that's a brilliant way to appeal to millennials and Gen Z. Read Mor...
View articleDespite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...
View articleA pop-up hair salon and partnership with Cheddar highlights the omnichannel rebranding efforts of TradeStation, an online brokerage firm that's spent ...
View articleData is useless if brands aren’t making the most of it. Today’s technology gives marketers the tools to serve personalized offers at the right moment ...
View articleThe retail bubble is finally bursting. For too long, retailers have remained bloated in store footprints and overconfident in mindset. Finally, retail...
View articleThere is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they d...
View articleWe’ve written a lot about Snapchat, but here is a back-to-basic's guide for setting up an account and how to use it. And an overview of why and how ma...
View articleChina's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...
View articlePwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disru...
View articleAdvertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need t...
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