Google is not allowing us to track DoubleClick IDs beyond its platform anymore. What does this change mean for a marketing strategy and what are the a...
View article"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...
View articleAvocados From Mexico is back for its fourth Super Bowl and this year's campaign is its biggest yet. Just before the game, we talked to Ivonne Kinser, ...
View articleAmazon has become Walmart's biggest competitor over the past few years, though the world's largest retailer has come back in a big way by investing in...
View articleA recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...
View articleThe consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...
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