Data Privacy – Whose Responsibility Is it Anyway?
Asia

Data Privacy – Whose Responsibility Is it Anyway?

15y Dominic Powers

Data Privacy – Whose Responsibility Is it Anyway?

Are consumers taking the same level of care and attention when they are signing up to reward programmes in super markets and department stores? Read M...

View article
Privacy and E-mail Best Practices
Asia

Privacy and E-mail Best Practices

16y Stephen Hay

Privacy and E-mail Best Practices

Good standards lead to a greater level of trust, higher opening rates, and greater engagement. You get your message across and the customer is more li...

View article
Data, Privacy, and the Consumer
Asia

Data, Privacy, and the Consumer

16y Dominic Powers

Data, Privacy, and the Consumer

What marketers can learn from the frenzy over the Octopus Rewards programme. Read More...

View article