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    Optichannel: Winnable marketing strategy for pharma
    Digital Marketing

    Optichannel: Winnable marketing strategy for pharma

    6y Kamya Elawadhi

    Optichannel: Winnable marketing strategy for pharm...

    Omnichannel approach would only work efficiently when the communication is contextual. So, the best approach for Pharma marketing is one step forward ...

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    From omnichannel to optichannel, marketing’s return to rationality
    Digital Marketing

    From omnichannel to optichannel, marketing’s return to rationality

    6y Todd Thompson

    From omnichannel to optichannel, marketing’s retur...

    RRD Marketing Solutions' GM, Todd Thompson, discusses how optichannel is marketing’s return to rationality — something that has evolved from omnichann...

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