Using the 3 C's for Online and Offline Commerce in China
Asia

Using the 3 C's for Online and Offline Commerce in China

11y Sophie Loras

Using the 3 C's for Online and Offline Commerce in...

Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Read...

View article
New Oscar Mayer iPhone App Wakes Users With the Smell and Sound of Bacon
Media

New Oscar Mayer iPhone App Wakes Users With the Smell and Sound of Bacon

12y Lisa Lacy

New Oscar Mayer iPhone App Wakes Users With the Sm...

Oscar Mayer says it has developed a device that will emit the smell of bacon when plugged into an iPhone and it has launched a website with a slew of ...

View article
Oscar Mayer Offers Free Wienermobile ‘Lease’ in #Tweet2Lease Promo
Marketing

Oscar Mayer Offers Free Wienermobile ‘Lease’ in #Tweet2Lease Promo

12y Lisa Lacy

Oscar Mayer Offers Free Wienermobile ‘Lease’ in #T...

The Twitter campaign capitalizes upon the popularity of Wienermobiles, as well as Super Bowl advertising, and is meant to drum up intrigue among consu...

View article