The science of email marketing: How psychology can help email open rates
Email

The science of email marketing: How psychology can help email open rates

7y Emily Alford

The science of email marketing: How psychology can...

The Zeigarnik Effect: Human brains pay more attention to incomplete tasks than completed ..... Four psychology tips for more engaging email marketing....

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The psychology behind buying: Four tips you need to know
Ecommerce

The psychology behind buying: Four tips you need to know

7y Syed Balkhi

The psychology behind buying: Four tips you need t...

How can you get more people to buy and consume your products/services? These tricks will help you decode your user's psyche. Read More...

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Using “emotions” in your social media strategy: Best practices
Social media

Using “emotions” in your social media strategy: Best practices

7y Guy Sheetrit

Using “emotions” in your social media strategy: Be...

Psychology plays a vital role in marketing. How can teams use and cater to emotions in social media strategies? Examples of campaigns and tips for suc...

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Making AI less ‘Human’ and more useful
AI & Automation

Making AI less ‘Human’ and more useful

8y Rahul Agaskar

Making AI less ‘Human’ and more useful

Technologists made screens the nexus of communication but created a boundless source of distraction and temptation. Sensory design and AI promise to f...

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The 5 rules of highly-opened email subject lines
Email

The 5 rules of highly-opened email subject lines

9y Katie Callaghan

The 5 rules of highly-opened email subject lines

When you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles convers...

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Why are high-consideration customers becoming more decisive?
Ecommerce

Why are high-consideration customers becoming more decisive?

9y Rebecca Sentance

Why are high-consideration customers becoming more...

If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important. Rea...

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The emotions that make content go viral
Content

The emotions that make content go viral

10y Rebecca Sentance

The emotions that make content go viral

Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it. Whatever it is that makes con...

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Understanding our love of visual content
Marketing

Understanding our love of visual content

10y Tereza Litsa

Understanding our love of visual content

We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content? Wheth...

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