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    WPP Looking to Buy Rockfish Interactive
    Media

    WPP Looking to Buy Rockfish Interactive

    15y Christopher Heine

    WPP Looking to Buy Rockfish Interactive

    Holding companies continue to zero in on digital shops. Read More...

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    Publicis Adds Big Fuel to Vivaki Wing
    Social

    Publicis Adds Big Fuel to Vivaki Wing

    15y Christopher Heine

    Publicis Adds Big Fuel to Vivaki Wing

    Holding company purchases well-known social media agency. Read More...

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    Publicis to Acquire Rosetta for $575M
    Marketing

    Publicis to Acquire Rosetta for $575M

    15y Anna Maria Virzi

    Publicis to Acquire Rosetta for $575M

    Big four global ad company continues digital expansion with purchase of independent shop. Read More...

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    Mobile Promise and Problems - Agency Execs Weigh In [Video]
    Media

    Mobile Promise and Problems - Agency Execs Weigh In [Video]

    15y Jack Marshall

    Mobile Promise and Problems - Agency Execs Weigh I...

    Mobile has come of age but numerous marketing challenges remain. Read More...

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    10% of Search Ad Clicks From Mobile
    Data insights

    10% of Search Ad Clicks From Mobile

    15y Jack Marshall

    10% of Search Ad Clicks From Mobile

    Mobile search ad clicks grew 230 percent in the past year, according to Performics. Read More...

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    Tumult at Publicis Modem East as Senior Execs Depart
    Marketing

    Tumult at Publicis Modem East as Senior Execs Depart

    15y Zachary Rodgers

    Tumult at Publicis Modem East as Senior Execs Depa...

    Some staffers are let go and some walk as agency realigns to boost creative, social, and analytics chops. Read More...

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    Exchange Buyers: Third-Party Data Costs Not Always Justified
    Media

    Exchange Buyers: Third-Party Data Costs Not Always Justified

    15y Jack Marshall

    Exchange Buyers: Third-Party Data Costs Not Always...

    First-party data is informing most exchange buys as opposed to third-party data. Read More...

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    Publicis Buys U.K. Agency Kitcatt Nohr, Combines With Digitas London
    Marketing

    Publicis Buys U.K. Agency Kitcatt Nohr, Combines With Digitas London

    15y Jack Marshall

    Publicis Buys U.K. Agency Kitcatt Nohr, Combines W...

    Publicis expands Vivaki's European presence with acquisition of digital-focused creative shop. Read More...

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    Microsoft Seeks to Strengthen Agency Ties
    Display Advertising

    Microsoft Seeks to Strengthen Agency Ties

    15y Zachary Rodgers

    Microsoft Seeks to Strengthen Agency Ties

    Global sales chief Carolyn Everson discusses sales reorg, new ad units, and improved dealings with Publicis. Read More...

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    YouTube Plunges Into Vivaki's Pool
    Media

    YouTube Plunges Into Vivaki's Pool

    15y Jack Marshall

    YouTube Plunges Into Vivaki's Pool

    Google's adoption of Vivaki's new ASq video ad unit will help increase its scale and visibility. Read More...

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    Brazil World Cup, Olympics Fueling Digital Agency Investment
    Marketing

    Brazil World Cup, Olympics Fueling Digital Agency Investment

    16y Jack Marshall

    Brazil World Cup, Olympics Fueling Digital Agency ...

    Brazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Read More...

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    Former Digitas CEO Kenny Named Akamai President
    Marketing

    Former Digitas CEO Kenny Named Akamai President

    16y David Ward

    Former Digitas CEO Kenny Named Akamai President

    Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy. Read More...

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