There are brands that lose their way gradually, through a series of small decisions that each seem reasonable at the time, until the cumulative effect...
View articlePentland Brands Stopped Photo Shoots. AI Made It Possible. There is a gap between what brands know AI can do and what they have actually committed to....
View articlePlatform businesses do not happen by accident. They happen when a company decides, at a point of genuine choice, to stop competing on what it sells an...
View articleThe hardest thing in prestige beauty is not building a brand. It is keeping one relevant when the moment consumers are looking for you lasts about as ...
View articleMarketing teams are being reshaped by fluid shopping behavior, tighter budgets, and the collapse of the traditional funnel. In this conversation, Cour...
View articleAt an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...
View articleRetail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...
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