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    Marketing News Roundup: Citibank, Verizon Wireless, Audience Science
    Financial Services

    Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

    14y Daniel Mickens

    Marketing News Roundup: Citibank, Verizon Wireless...

    IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Read More...

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    Enlisting a 10-Point Strategy to Optimize Your Email Program, Part II
    Email

    Enlisting a 10-Point Strategy to Optimize Your Email Program, Part II

    14y David Daniels

    Enlisting a 10-Point Strategy to Optimize Your Ema...

    Plan for marketing on multi-channels, and other tactics that should be on your radar. Read More...

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    Marketing News Roundup: Pernod Ricard, XL Marketing, GSI Commerce
    Marketing

    Marketing News Roundup: Pernod Ricard, XL Marketing, GSI Commerce

    14y Daniel Mickens

    Marketing News Roundup: Pernod Ricard, XL Marketin...

    Pernod Ricard uses Facebook to fight underage drinking; XL Marketing gets $70 million investment. Read More...

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    Email Deliverability Takes a Turn for the Worse
    Data insights

    Email Deliverability Takes a Turn for the Worse

    14y Susan Kuchinskas

    Email Deliverability Takes a Turn for the Worse

    After several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half. Read More...

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    E-mail Reputation Data Gives More Guidance Than You Think
    Email

    E-mail Reputation Data Gives More Guidance Than You Think

    16y Stephanie Miller

    E-mail Reputation Data Gives More Guidance Than Yo...

    How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Read More...

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