Snap Selects Fospha as Measurement Partner for Retail eCommerce
Analytics

Snap Selects Fospha as Measurement Partner for Retail eCommerce

2y Fospha Team

Snap Selects Fospha as Measurement Partner for Ret...

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...

View article
Gen Z consumers: Nearly 100% own a smartphone and spend over 4 hours per day online
Digital Marketing

Gen Z consumers: Nearly 100% own a smartphone and spend over 4 hours per da...

7y Jacqueline Dooley

Gen Z consumers: Nearly 100% own a smartphone and ...

A survey of over 79,000 internet users between the ages of 16-22 in 45 markets debunks stereotypes about Gen Z consumers and reveals trends in their d...

View article
IAB releases a playbook for AR in marketing
AR & VR

IAB releases a playbook for AR in marketing

7y Barry Levine

IAB releases a playbook for AR in marketing

Supported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...

View article
Eight tips to improve your Snapchat marketing strategy
Digital Marketing

Eight tips to improve your Snapchat marketing strategy

7y Tereza Litsa

Eight tips to improve your Snapchat marketing stra...

More than 3 billion snaps are shared on a daily basis, and marketers are looking to improve their Snapchat marketing strategy for certain audiences.  ...

View article