The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature. Read More...
View articleRight before this year's Cannes Lions, YouTube has released its leaderboard celebrating the most popular global video ads from the last year. Read Mor...
View articleSnapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the p...
View articleAs consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. R...
View articleBrands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and s...
View articleSince beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweise...
View articleWith so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Read More...
View articleUser generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. R...
View articleFacebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them w...
View articleEngaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new stud...
View articleThis week, Twitter was full of oddly depressing Lion King references, missed opportunities, and of course, platonic love for #NationalBestFriendsDay. ...
View articleCelebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if no...
View articleActor Hugh Jackman has partnered with single serve coffee brand Keurig to promote a documentary, Dukale's Dream, and a fair trade K-Cup offering. Read...
View articleMost people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from ...
View articleGoogle Chrome has introduced a feature that automatically pauses Adobe Flash videos deemed extraneous to the browsing experience, which will silence m...
View articleNorwegian Airlines demonstrates the rise in visual communication, promoting a new flight to Las Vegas with a web address that consists of emojis for a...
View articleLimiting options and using emotion, rather than evaluation, can help create marketing magic: what happens when marketing crosses with psychology. Read...
View articleWhile YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...
View articleCaitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former...
View articleClever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of...
View articleRelationships with customers is now worth twice as much as your measured brand value, as brand value has fallen by almost half in the past decade whil...
View articleEmployees are an often-untapped resource in marketing. Capitalizing on their advocacy - having them share content across their own social feeds, say -...
View articlePinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Read More...
View articleIn the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its ...
View articleFacebook has announced a new encryption feature that will secure email data from both hackers and government interference. Read More...
View articleBecause of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly. Rea...
View articleThe microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage the...
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