Colleen Scollans leverages her vast experience as a marketing leader to help brands build their tech stack, and tells vendors how they can improve the...
View articleMODCo Media's Erik Dochtermann and MiQ's Robert Jones offer up the tech trends that advertisers and marketers assume to be the most promising, along w...
View articleLytics' CEO James McDermott, gives his marketing technology and automation predictions for 2020. Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleGartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...
View articleImagen’s CTO Tim Jobling highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in pla...
View article64% of voice search users ages 55+ use voice search to look for information, products, and services online, compared to 47% of voice search users ages...
View articleNew report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...
View articleRPA can be applied to any department in an organization and marketers are increasingly finding value in it. Read More...
View articleKPItarget's Mike Rowan shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promot...
View articleChief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...
View articleVidea's President Shereta Williams highlights AI's impact on the advertising industry and the people in it. Read More...
View articleProgrammatic advertising has long been kept on the back burner. Here is a deeper look at programmatic advertising and the trends that could impact its...
View articleAcoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Re...
View articleHere are three concrete steps that can be taken right now to better position brands for the voice-dominated future. Read More...
View articleAAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read More...
View articleDespite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. R...
View articleISG Provider Lens™ report finds Swiss companies moving CRM, ERP and unified communications workloads to the public cloud. Read More...
View articleG2’s peer-reviewed database of software vendors enabled the IBM Watson IoT team to identify and follow-up with targeted accounts within the G2 platfor...
View articleHere are the key takeaways from our latest Marketing Technology Happy Hour in London, featuring insights from Jumpshot’s Stephen Kraus and Edge by Asc...
View articleBuilding on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...
View articleVan rental company Northgate employs Moxie's customer engagement technology to drive growth. Read More...
View articlePersonalization helps the leading source of premier single cask whiskies increase sales. Read More...
View articleAirship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...
View articleThe marketing cloud platform's report, covers everything from the emergence of tech-savvy marketers to AI and machine learning and more. Read More...
View articleLast week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by te...
View articleAs marketers evolve and thrive for innovation, solutions for winning strategies are increasing every year. In this article, you will acknowledge futur...
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