Avis and TOMS Form Unlikely Partnership for 'What Drives You'
Media

Avis and TOMS Form Unlikely Partnership for 'What Drives You'

11y Emily Alford

Avis and TOMS Form Unlikely Partnership for 'What ...

Recently, rental car company Avis teamed up with brands like TOMS shoes and flash sale site GILT for a contest that leveraged social media to create l...

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Google Enhances Its Social Capabilities With Google+ Collections
Social

Google Enhances Its Social Capabilities With Google+ Collections

11y Yuyu Chen

Google Enhances Its Social Capabilities With Googl...

The tech giant introduced Google+ Collections today, a tool that allows users to categorize their posts, just like Pinterest. Read More...

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BuzzFeed Unveils Two New Ad Products at NewFronts
Display Advertising

BuzzFeed Unveils Two New Ad Products at NewFronts

11y Emily Alford

BuzzFeed Unveils Two New Ad Products at NewFronts

At NewFronts 2015, BuzzFeed introduced POUND, which allows advertisers to track distribution across social media, and a new distribution analytics pla...

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7 Things We Learned From Twitter's Q1 Earnings Report
Social

7 Things We Learned From Twitter's Q1 Earnings Report

11y Roland Moore-Colyer

7 Things We Learned From Twitter's Q1 Earnings Rep...

Twitter's Q1 earnings revealed some interesting facts about the company's status, including that leaks caused losses for the platform, its user base h...

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Twitter Partners With Google to Boost Attribution Capabilities
Social

Twitter Partners With Google to Boost Attribution Capabilities

11y Mike O'Brien

Twitter Partners With Google to Boost Attribution ...

To improve attribution, Twitter announced a new partnership with Google. The platform has also reached an agreement to acquire TellApart, a company th...

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Marvel Gives Superheroes Twitter Handles to Promote 'The Avengers'
Social

Marvel Gives Superheroes Twitter Handles to Promote 'The Avengers'

11y Mike O'Brien

Marvel Gives Superheroes Twitter Handles to Promot...

Captain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #...

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The Brand Value of Running
Asia

The Brand Value of Running

11y Christopher Lee

The Brand Value of Running

Brands across Asia could be capitalizing off the region's new fitness fad. Read More...

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The Etymology of Function
Marketing

The Etymology of Function

11y Ian Chee

The Etymology of Function

What perpetuates a shift in behavior online? How do certain social habits come to be common in the digital space? Read More...

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Twitter Launches Self-Serve Ads for Indonesian SMBs
Asia

Twitter Launches Self-Serve Ads for Indonesian SMBs

11y Sophie Loras

Twitter Launches Self-Serve Ads for Indonesian SMB...

Indonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digi...

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Getting Closer to Your Customers With Real-Time Marketing
Marketing

Getting Closer to Your Customers With Real-Time Marketing

11y Tim Nichols

Getting Closer to Your Customers With Real-Time Ma...

Real-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. ...

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Twitter Now Offers Ability to Send Direct Messages to Anyone
Social

Twitter Now Offers Ability to Send Direct Messages to Anyone

11y Dan Worth

Twitter Now Offers Ability to Send Direct Messages...

The move could benefit brands and businesses by improving interaction with customers on the platform. Read More...

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10 Ways to Humanize Your Social Media Brand
Social

10 Ways to Humanize Your Social Media Brand

11y Bob Cargill

10 Ways to Humanize Your Social Media Brand

To be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Read More...

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HBO and Uber Partner to Deliver Iron Thrones to App Users
Marketing

HBO and Uber Partner to Deliver Iron Thrones to App Users

11y Emily Alford

HBO and Uber Partner to Deliver Iron Thrones to Ap...

To promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in t...

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UNICEF Turns to Snapchat to Advocate Awareness of Missing Childhoods in Nigeria
Social

UNICEF Turns to Snapchat to Advocate Awareness of Missing Childhoods in Nig...

11y Mike O'Brien

UNICEF Turns to Snapchat to Advocate Awareness of ...

In UNICEF's latest campaign, Snapchat's disappearing messages represent missing childhoods as a way to remind Millennials that the violence in Nigeria...

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Woolworths Pulls #FreshInOurMemories Picture Generator Amid Consumer Backlash
Asia

Woolworths Pulls #FreshInOurMemories Picture Generator Amid Consumer Backla...

11y Sophie Loras

Woolworths Pulls #FreshInOurMemories Picture Gener...

Iconic Australian brand Woolworths has closed a website commemorating the 100-year anniversary of Australia's World War I involvement, after social me...

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Disney, Samsung Among Instagram Carousel Ad Pioneers
Social

Disney, Samsung Among Instagram Carousel Ad Pioneers

11y Mike O'Brien

Disney, Samsung Among Instagram Carousel Ad Pionee...

Shortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'O...

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Clinton's Social Candidacy: A Sign of the Times
Social

Clinton's Social Candidacy: A Sign of the Times

11y Mike O'Brien

Clinton's Social Candidacy: A Sign of the Times

Social media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend wil...

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Twitter Ditches DataSift to Bring Data Reselling In-House
Data insights

Twitter Ditches DataSift to Bring Data Reselling In-House

11y Roland Moore-Colyer

Twitter Ditches DataSift to Bring Data Reselling I...

Twitter-owned Gnip will tighten its grip on the data gleaned from the social network. Read More...

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Toyota Shares Manufacturing Process With Consumers
Marketing

Toyota Shares Manufacturing Process With Consumers

11y Mike O'Brien

Toyota Shares Manufacturing Process With Consumers

Bringing consumers behind the scenes at an American Toyota factory, the automaker's Gifony website features 45 GIFs, which can be mixed together into ...

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VIDEO: Taking a JSwipe at Millennials in a Social World
Conference Coverage

VIDEO: Taking a JSwipe at Millennials in a Social World

11y Melanie White

VIDEO: Taking a JSwipe at Millennials in a Social ...

"Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Read More...

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3 Reasons Why Brands Are Flocking to Chat App Kik
Media

3 Reasons Why Brands Are Flocking to Chat App Kik

11y Tessa Wegert

3 Reasons Why Brands Are Flocking to Chat App Kik

Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Read More...

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'Jewish Tinder' Founder Gives 10 Tips to Make Social a Match for Marketers
Conference Coverage

'Jewish Tinder' Founder Gives 10 Tips to Make Social a Match for Marketers

11y Melanie White

'Jewish Tinder' Founder Gives 10 Tips to Make Soci...

Ten tips to make social work for your business, from JSwipe founder David Yarus. Read More...

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Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience
Search

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience

11y Yuyu Chen

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Bas...

The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Read More...

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Twitter Reveals 'Retweet With Comment' for Added Engagement
Social

Twitter Reveals 'Retweet With Comment' for Added Engagement

11y Carly Page

Twitter Reveals 'Retweet With Comment' for Added E...

The social platform now offers an extra 116 characters for your sarcastic comments. Read More...

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VIDEO: Playboy 'Fishes Where the Fish Are' on Social
Conference Coverage

VIDEO: Playboy 'Fishes Where the Fish Are' on Social

11y Yuyu Chen

VIDEO: Playboy 'Fishes Where the Fish Are' on Soci...

In the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a...

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Is Hostess Playing Dumb for Press in #OpeningDay Baseball Tweet?
Social

Is Hostess Playing Dumb for Press in #OpeningDay Baseball Tweet?

11y Emily Alford

Is Hostess Playing Dumb for Press in #OpeningDay B...

Snack brand Hostess made headlines with its MLB Opening Day tweet that apparently couldn't tell the difference between a touchdown and a home run, but...

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VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]
Asia

VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]

11y Sophie Loras

VIDEO: The Power of Instagram for E-Commerce in In...

Speaking at ClickZ Live Jakarta, Sri Safitri, chief marketing officer for Telkom Telstra, discussed how small to medium-sized businesses (SMBs) and br...

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