We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too much of it and more. The fact that we’re ...
View articleThere’s always a reason to tweet a new experience when using public transport and it’s now confirmed that both American and British commuters love twe...
View articleBrompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spread the message about its...
View articleFacebook may be the king of social platforms, but for Gardener's Supply Company, it's all about Pinterest, which brings the company far more traffic a...
View articleAs you’ve probably heard, Twitter is changing its character limit. But, far from the 10,000 character apocalypse many predicted, the business has don...
View articleEmail marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers strugg...
View articleMondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...
View articleThe way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. Read Mor...
View articleIt's all about content for AOL, per the media giant's NewFront event. But AOL is focused on distribution, formats and data, rather than just the conte...
View articleBT Sport wants to be “at the heart of football” and that’s why it focuses on Twitter during Champions League, especially this year with its exclusive ...
View articleThere's at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here's how to do it right...
View articleWhat it’s like handling the social presence of the busiest airport in Europe? Heathrow airport seems to understand how Twitter may boost customer expe...
View articleBetting sites know the importance of keeping up with the latest sports updates and immediately informing their fans about them, but what is it that re...
View articleIn past editions of ClickZChat we’ve focused on fairly targeted insights, but with our new event Shift fast approaching, the time seemed right to tack...
View articleWhat makes a digital influencer? Is it follower numbers? The ability to find and create great content? Or just a genuine passion for transformation...
View articleYesterday's over. Being different is what's going to help you win tomorrow - not simply repeating your previous success. Read More...
View articleIt’s fair to say Twitter has had a fairly rough time of it in the recent past. The platform has struggled to grow its audience and, despite huge brand...
View articleMarketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...
View articlePeople are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's ...
View articleFrom Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Read More...
View articleThere is an increasing number of people heading to social media to contact an airline brand, either to ask a question, make a complaint, or simply to ...
View articleDespite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months. Whether its been th...
View articleHong Kong's Rugby Sevens kicks off next week and the highly sought after tickets are generating a buzz on social media for the event's sponsors. Read ...
View articleWe’ve spoken a lot about the problem of Peak Content recently. With so many more businesses now adopting publishing models to reach their audience and...
View articleClickZ‘s inaugural social contest is now over, and six of our readers get to attend ClickZ Live New York for free. We decided to take a page fro...
View articleThis week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first...
View articleAll signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically bran...
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