The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube. Read More...
View articleShould brands that aren't part of a given TV broadcast get involved in its backchannel? Read More...
View articleTraackr launched a revamped version of its platform, a move to make its tools more user-friendly in the increasingly competitive market for helping br...
View articleThe promotion, A Brother in Your Corner, asks participants to submit stories on Facebook. Read More...
View articleThe opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains cha...
View article59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured. Read More...
View articleThe social buzz relating to Oscars night reached an all time high this year with a recorded 66.5 million interactions on Facebook between the time the...
View article"It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social. Read More...
View articleThree key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accomm...
View articleOliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. Read More...
View articleTwitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns. Read More...
View articleConsumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impressi...
View articleThere are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer too...
View articleThe Social Oscars tool tracks positive online sentiment from critics and the public to gauge sentiment about who is likely to win Academy Awards on Fe...
View articleNASA solicited questions via YouTube for the event. Interested participants can also use Google+, YouTube, Twitter and Facebook to pose questions duri...
View articleIn the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor. Read More...
View articleTwitter and American Express expand their partnership with new pay-by-tweet functionality. Read More...
View articleHonda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation. Read More...
View articleThis year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles. Read More...
View articleSports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each ...
View articleFresh is a product review site that rewards reviewers for sharing on social networks by increasing the odds they'll receive a product to review. Read ...
View articleClearly Twitter gets it: TV is here to stay. Part two in a two-part series. Read More...
View articleTwitter has acquired social analytics company Bluefin Labs, according to reports released today. The sum of the acquisition is still unknown but sourc...
View articleThe 94-year-old shaving cream brand is hoping to boost brand awareness with a campaign focused on the relative manliness of different generations. Rea...
View articleHere's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...
View articleOne of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance....
View articleSix ways marketers can use the up-and-coming service. Read More...
View article