The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will d...
View articleLast week Bazaarvoice announced the launch of a new version of its Connections social commerce service, and followed up with a study showing that Twit...
View articleWhen ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than eve...
View articleIf you can't tweet something nice, don't tweet anything at all. Read More...
View articleHow Rihanna and steampunk are signaling a social media trend. Read More...
View articleThe pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands ...
View articleFormer @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis ma...
View articleFor the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the ...
View articleThe three new areas that brand marketers can look to for key decisions regarding media, customer interest clusters, and customer behavior. Read More...
View articleSince noon yesterday, the team of around 15 people has monitored a flood of concepts from Facebook and Twitter users who submitted ideas for a new tak...
View articleBranded content campaign for Sorel boots on fashion site DailyCandy has generated 74,000 impressions on Twitter for the #getyourbootsdirty hashtag and...
View articleTwitter made a change to its robots.txt file that will allow search engines like Google to crawl and index Twitter search results pages. Read More...
View articleBrands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Tw...
View articleThe machining industry is going through a revolution, with people who vehemently oppose most of what is going on with online media and people who are ...
View articleTwitter Parties, promotional events targeting moms and parents, have become a Twitter-based cottage industry for mom bloggers. Pinterest Parties could...
View articleAs an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients includi...
View articleFirms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...
View articleGeneration Opportunity wants to build grassroots interest in the political process among young people, but the group is only now planning to launch on...
View articleCampaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube. Re...
View articleDigital agency execs say marketers stand to benefit from Twitter's API changes and Certified Products Program. Read More...
View articleSponsored Twitter Parties are trending, and mommy bloggers are fueling the phenomenon. Read More...
View articleU.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, m...
View articleThe nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets ...
View articleAmericans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Read More...
View articleLike the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via hom...
View articleTwitter now offers a new targeting option that includes more than 350 interests. Read More...
View articleAs you push past social media marketing and into social CRM, you must take a look at your tools, your team, and your strategy. Read More...
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