Subway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles. Read More...
View articleOnline video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption. Read ...
View articleNew research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively...
View articleWhen it comes to "big data," there is one question that content marketers want the answer to: can big data help us make The Next Big Hit? Read More...
View articleSnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations...
View articleIf you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in. Read More...
View articleIf the novelty of attending a live webinar is wearing off, is the power of webinars gone, or are there new and more effective ways to use them to gene...
View articleWhile it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by ...
View articleA discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers. Read More...
View articleIt's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that al...
View articleI'm a firm believer that there's no such thing as a viral video, but a new web app hopes to give creatives a helping hand toward producing one. Read M...
View articleThere are four major trends that are changing the way marketers are thinking about digital video and why the excitement is building: social media, mob...
View articleVideo ads in the SERP may be the perfect catalyst to bring the brand dollars into the SERP, but what metrics would get marketers most excited? Read Mo...
View articleSince Vine launched in February, fashion and entertainment marketers have been experimenting different ways to produce their six-second stories and pu...
View articleIntegrating video into physical stores via tablets is still a largely unexplored road, and there are definitely some areas to consider. Read More...
View articleThe pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations. Read More...
View articleHavas Media and DG will deliver an integrated solution for online and television campaign management. Read More...
View articleWhile video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds co...
View articleWe're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and ...
View articleLet's all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they're looking at. Read More...
View articleIs there a better way to get the subject matter expertise out of the small business owner's head and transformed into great content on her website and...
View articleMedia planners have to become proficient in content planning and native advertising strategies. Here's why. Read More...
View articleThe online apartment listing service is asking renters to submit creative videos that detail why they deserve to be crowned Roommate of the Year. Read...
View articleBranded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations....
View articleWhat began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subs...
View articleOnline video offers an over 47 percent completion rate, according to a recent study by Celtra. Read More...
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