Why Tencent's deals with Publicis and WPP are good for global advertisers
Agency Spotlight

Why Tencent's deals with Publicis and WPP are good for global advertisers

10y Sophie Loras

Why Tencent's deals with Publicis and WPP are good...

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...

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Six cool innovations from this year's Retail Asia Expo
Asia

Six cool innovations from this year's Retail Asia Expo

10y Sophie Loras

Six cool innovations from this year's Retail Asia ...

There was a lot to digest at this week's Retail Asia Expo in Hong Kong, and the best way to contextualize some of it was a visit to the venue's intera...

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Why immersive video is the new digital marketing reality
Media

Why immersive video is the new digital marketing reality

10y Tessa Wegert

Why immersive video is the new digital marketing r...

Immersive video is unarguably the next best thing to seeing a product in person, and that’s too good for brands to pass up. The medium isn’...

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