Tiffany's Tumblr Showcases 175 Years of Jewels
Social

Tiffany's Tumblr Showcases 175 Years of Jewels

13y Lisa Lacy

Tiffany's Tumblr Showcases 175 Years of Jewels

The jeweler's new Tumblr will include content from various stages in its 175-year history. Read More...

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YouTube Pushes Holiday Sales Into Shoppable Video Ads
Media

YouTube Pushes Holiday Sales Into Shoppable Video Ads

13y Matt Kapko

YouTube Pushes Holiday Sales Into Shoppable Video ...

Google is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just...

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Barnes & Noble Targets Pinterest Users in Holiday Nook Video
Social

Barnes & Noble Targets Pinterest Users in Holiday Nook Video

13y Lisa Lacy

Barnes & Noble Targets Pinterest Users in Holi...

The latest YouTube video from Barnes & Noble's Nook targets scrapbookers and/or Pinterest users to promote new device features. Read More...

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Google Changes and Customer Engagement
Social

Google Changes and Customer Engagement

13y Jasmine Sandler

Google Changes and Customer Engagement

Customer engagement is truly the only tangible factor to determining social media marketing success. Read More...

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Social Sentiment Tracked for 2012 Presidential Election
Display Advertising

Social Sentiment Tracked for 2012 Presidential Election

13y Miranda Miller

Social Sentiment Tracked for 2012 Presidential Ele...

Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. P...

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Obama vs. Romney: Who’s Winning the YouTube Vote?
Audience

Obama vs. Romney: Who’s Winning the YouTube Vote?

13y Greg Jarboe

Obama vs. Romney: Who’s Winning the YouTube Vote?

President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, ...

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Brooklyn Nets Pushes Its Digital Game
Social

Brooklyn Nets Pushes Its Digital Game

13y Lisa Lacy

Brooklyn Nets Pushes Its Digital Game

As excitement builds for the Brooklyn Nets first home game on November 1 and the borough prepares to welcome its first professional sports team since ...

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LinkedIn Opens Ad Space for Video Ads
Display Advertising

LinkedIn Opens Ad Space for Video Ads

13y Matt Kapko

LinkedIn Opens Ad Space for Video Ads

Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of del...

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‘You Have NO Privacy. Get Over It’
Analytics

‘You Have NO Privacy. Get Over It’

13y Graeme Burton

‘You Have NO Privacy. Get Over It’

When ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than eve...

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What The China Video Site Merger Means for Marketers
Asia

What The China Video Site Merger Means for Marketers

13y Adaline Lau

What The China Video Site Merger Means for Markete...

In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. Read M...

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AOL Puts All Original Videos on Monetized YouTube Channels
Media

AOL Puts All Original Videos on Monetized YouTube Channels

13y Greg Jarboe

AOL Puts All Original Videos on Monetized YouTube ...

AOL is joining some of the biggest names in media including Hearst, Lionsgate, Reuters, Slate and Pitchfork. Read More...

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When Media Companies Self-Promote
Media

When Media Companies Self-Promote

13y Tessa Wegert

When Media Companies Self-Promote

Just as brand marketers can benefit from their professional expertise, so too can we glean knowledge from their efforts at self-promotion. Read More...

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Why You Should Integrate Video Into Your Marketing Plan
Media

Why You Should Integrate Video Into Your Marketing Plan

13y Adria Saracino

Why You Should Integrate Video Into Your Marketing...

Four ways video can be used to leverage your brand's online presence. Read More...

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A Survey of Machining Companies at IMTS 2012
Search

A Survey of Machining Companies at IMTS 2012

13y Sage Lewis

A Survey of Machining Companies at IMTS 2012

The machining industry is going through a revolution, with people who vehemently oppose most of what is going on with online media and people who are ...

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Virgin America Taps Trendsetters for Social Video Effort
Media

Virgin America Taps Trendsetters for Social Video Effort

14y Joan Voight

Virgin America Taps Trendsetters for Social Video ...

Campaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube. Re...

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Travel Association Aims Economic Message Online to Conventions and Beyond
Marketing

Travel Association Aims Economic Message Online to Conventions and Beyond

14y Kate Kaye

Travel Association Aims Economic Message Online to...

U.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, m...

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In India, Google Rules but Visitors Most Engaged on Facebook [Study]
Asia

In India, Google Rules but Visitors Most Engaged on Facebook [Study]

14y Adaline Lau

In India, Google Rules but Visitors Most Engaged o...

Google dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Read More...

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YouTube Launches TrueView Video Ads for Android
Data insights

YouTube Launches TrueView Video Ads for Android

14y Daniel Mickens

YouTube Launches TrueView Video Ads for Android

The cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks. Read More...

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Average American Viewer Watched Over 200 Videos in July
Media

Average American Viewer Watched Over 200 Videos in July

14y Search Engine Watch

Average American Viewer Watched Over 200 Videos in...

Americans viewed 9.6 billion video ads in July 2012, with each of the top four video ad properties delivering more than 1 billion video ads. Read More...

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The Power of Video Optimization
Asia

The Power of Video Optimization

14y Luke Janich

The Power of Video Optimization

Search engines are now embedding videos in the SERPs and it's fast becoming a necessity to optimize videos. Consider these three tactics. Read More...

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Video Drives Clothing Sales
Ecommerce

Video Drives Clothing Sales

14y Melanie White

Video Drives Clothing Sales

More than 30 percent of shoppers used YouTube to shop for apparel. Read More...

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Baidu Partners With Sina to Reinforce Mobile Search in China
Asia

Baidu Partners With Sina to Reinforce Mobile Search in China

14y Adaline Lau

Baidu Partners With Sina to Reinforce Mobile Searc...

A roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local...

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Mariachi, Bears and Bikinis Spike Mike's Hard Lemonade Summer Campaigns
Media

Mariachi, Bears and Bikinis Spike Mike's Hard Lemonade Summer Campaigns

14y Daniel Mickens

Mariachi, Bears and Bikinis Spike Mike's Hard Lemo...

Boozy lemonade brand drives 86,000 mariachi song requests via Facebook, Twitter and Instagram for Cinco de Mayo. Read More...

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Republicans Spend $50K on YouTube Ads Targeting Congressional Districts
Marketing

Republicans Spend $50K on YouTube Ads Targeting Congressional Districts

14y Kate Kaye

Republicans Spend $50K on YouTube Ads Targeting Co...

Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. Hou...

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TrueView Ads Reach Knitters for 3 Cents Per View
Media

TrueView Ads Reach Knitters for 3 Cents Per View

14y Search Engine Watch

TrueView Ads Reach Knitters for 3 Cents Per View

Charming knitting videos help reach out to customers. Read More...

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Monetizing Video Content
Asia

Monetizing Video Content

14y Chris Wieners

Monetizing Video Content

Six tips to drive direct sales and ROI for your video campaigns. Read More...

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KFC Web Series Says Living at Home Bites
Media

KFC Web Series Says Living at Home Bites

14y Daniel Mickens

KFC Web Series Says Living at Home Bites

KFC paired with Comedy Central to develop a branded series to promote a contest. Read More...

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