Taylor Swift: The new social marketing model?
Apart from her infuriatingly catchy pop melodies, with a vague (if forgotten) connection to American country, what else can the red-lipped pop princess offer the world? Social success!
Apart from her infuriatingly catchy pop melodies, with a vague (if forgotten) connection to American country, what else can the red-lipped pop princess offer the world? Social success!
Apart from her infuriatingly catchy pop melodies, with a vague (if forgotten) connection to American country, what else can the red-lipped pop princess offer the world?
Foremost, not only did T-Swift rule the pop kingdom last year, she also rebranded the much adored and historically treasured Christmas, #Swiftmas, and no one seemed to mind much…why?
Because Swift has managed her personal brand so effectively that even the North Pole elves worship a new leader.
So how can marketers replicate her genius?
Social. Between Twitter, Facebook, YouTube and Instagram, the pop princess has more than 140 million followers or subscribers. And her secret? She treats them as humans, not just numbers on a screen.
Digiday outlined five lessons brands can learn from her social media success: to share relevant content with her fans, treat them as friends, understand the difference between social platforms and how content is consumed on each, use social to tease upcoming content and employ the virally intoxicating genus of the cat (she takes a lot of pictures of her cat).
The best example of her social marketing genius comes in the form of the newly renamed #Swiftmas, with this video showcasing the aforementioned ingredients for social victory. She surprises a select few fans with festive gifts, accurately capturing the spirit of inclusion that brands should hope to replicate so majestically.
Apart from renaming history (re: #Swiftmas) Swift should be held up as an example of how to run a brand on social. Her inclusive, responsive and engaged social media presence has earned her the (hysterical) adoration of millions across the world, which directly correlates to her overwhelming success. Marketers have always known about the importance of social for business outcomes, but perhaps it’s time to reevaluate your social attitude.
Obviously her music is an acquired taste, but her social marketing, is a recipe for success.
Taylor Swift,
clearly cares about her fans, and her professional management of her own brand,
is truly an example to all in our digital worlds. I am loving the #Swiftmas!
Ginny Monroe, Sponsorship & Digital Marketing Expert
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