Mobile deals equal brand sign-ups
Recent research from Respnsys found that mobile users were most motivated to sign up with a brand if they would receive special offers and promotions in exchange for their details.
Recent research from Respnsys found that mobile users were most motivated to sign up with a brand if they would receive special offers and promotions in exchange for their details.
If you want to people to sign-up with a brand to receive mobile marketing messages – include a deal.
Recent research from Responsys found that mobile users were most motivated to sign up with a brand if they would receive special offers and promotions in exchange for their details.
Two-thirds of users who subscribed to marketing messages from brands said they were more likely to take action when they saw a pricing-based offer, according to the research.
The same research further revealed that offering discounts was the primary driver of actions taken after seeing mobile marketing messages.
That means cost is even more important than convenience—even to mobile users who are on the go, which marketers have traditionally seen as a chance to target them with timely, location-based offers. Not only were such offers likely to win over 50% of users—nothing to sneeze at, but far below the 66% who cared about price—location-based offers were the most likely to turn prospects off of a message.
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