It won’t be long before doing your weekly shop will feel like you’ve stepped inside a sci-fi blockbuster. Why? Because Tesco has announced plans to deploy facial recognition technology across 450 of its petrol station forecourts.
It won’t be long before doing your weekly shop will feel like you’ve stepped inside a sci-fi blockbuster. Why? Because Tesco has announced plans to deploy facial recognition technology across 450 of its petrol station forecourts.
Delivered alongside Lord Sugar’s Amscreen, the technology recognises the age and sex of shoppers and allows specific adverts to show to certain groups.
Lord Sugar has defended claims that it is an invasion of privacy, saying: “Yes, it’s like something out of Minority Report, but this could change the face of British retail and our plans are to expand the screens into as many supermarkets as possible. The OptimEyes does not store images or recognise people but just works out gender and sorts customers into one of three age brackets.”
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“does not store images or recognise people but just works out gender and sorts customers into one of three age brackets”… at first ;)