The growing importance of influence marketing

In an innovative new whitepaper released this week, the digital marketing experts at PeerIndex explore the ins and outs of influence marketing and discuss the benefits that can come from fostering greater brand engagement on social media networks.

In an innovative new whitepaper released this week, the digital marketing experts at PeerIndex explore the ins and outs of influence marketing and discuss the benefits that can come from fostering greater brand engagement on social media networks.

As an increasing number of consumers and brands flock to social media sites, companies from all sectors are beginning to recognise the importance of fostering better relations with industry experts, rather than just building up a followership of faceless and disengaged fans.

The whitepaper from PeerIndex seeks to explain why influence marketing is of increasing importance in a more connected world and discusses how companies can identify important influencers from within their networks. It then goes on to discuss the evolution of this type of marketing and offers advice on how to quickly adapt to make the most of the growing trend – something most forward-thinking marketeers will be interested in.

Check out the free whitepaper here for more info!

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