The most (and least) empathetic companies on Twitter
Most corporations have a empathy deficit; wanting to operate efficiently, but in the process ignoring the humanity of customers and employees.
Most corporations have a empathy deficit; wanting to operate efficiently, but in the process ignoring the humanity of customers and employees. This “limits the ability of companies to engage authentically and emotionally with their customers”, says Belindar Parmar for Harvard Business Review, who measured how companies listed on the major London and New York stock exchanges communicate with their customers as a way to gauge which are the best and worst at displaying empathy.
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