The picture superiority effect explained (Video)
According to Jeff Bullas, articles with images get 94% more total views than articles without images, and the appeal of pictures is known as the “picture superiority effect.”
According to Jeff Bullas, articles with images get 94% more total views than articles without images, and the appeal of pictures is known as the “picture superiority effect.”
According to Jeff Bullas, articles with images get 94% more total views than articles without images, and appeal of pictures is known as the “picture superiority effect.” According to the dual-coding theory, the human memory has two main forms of retention: verbal and imaginal (directly related to the word “image”). Images encode concepts onto our memory in a concrete way, rather than the abstract form of verbal concepts. This video from Digital Splash Media explains the picture superiority effect, making an overwhelming case for the importance of images.
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