Colour is an important digital marketing tool. Countless studies have found that particular colours have their own effects on consumers, with some colours stimulating areas of the brain in ways which will induce excitement or inspire tranquillity.
Colour is an important digital marketing tool. Countless studies have found that particular colours have their own effects on consumers, with some colours stimulating areas of the brain in ways which will induce excitement or inspire tranquillity. Due to these effects, big name brands are easily able to influence their target market simply by choosing the right combination.
Check out a break down of the colours used by the world’s biggest brands, and the effects they have on consumers, by Homestead. “The reality is that color has a powerful psychological impact – and that this affect can be harnessed by webmasters and digital marketers alike to promote different buyer behaviors online”, said the design agency.
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