The strategy behind Google's most expensive acquisitions (Infographic)
Clocking over 3.5 billion searches per day, Google more than dominates the lucrative search space - so why does the worldwide behemoth need to splash its cash?
Since Google’s inception 16 years ago the world has changed forever. Not only does Google serve educational, professional and inquisitive pursuits, its influence has opened and connected a once incomprehensible world.
Clocking over 3.5 billion searches per day, Google more than dominates the lucrative search space – so why does the worldwide behemoth need to splash its cash?
Acquiring over 170 companies since launching in 1998 and spending $24.5bn alone on 10 of their most expensive acquisitions – what logic is behind the towering transactions?
Check out this infographic from from Aptitude to find out why.
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