close

Strategy

Innovation

Insights

Stats & Tools

    The Week in Ads: Microsoft IE9, Paul, Dove Men+Care [Gallery]

    A look at some of the best online ad executions from around the Web last week.

    Author Date published March 21, 2011 Categories

    A look at some of the most creative and engaging ads from around the Web last week. Highlights include an extra-terrestrial encounter on the IGN homepage, Kittens with jetpacks on The Onion, and, of course, some Saint Patty’s Day tributes…

    Product / Advertiser: Paul (Universal)
    Vertical: Entertainment
    Publisher: IGN.com

    Product / Advertiser: Internet Explorer 9 (Microsoft)
    Vertical: Technology
    Publisher: The Onion

    Advertiser: Men+Care (Dove)
    Vertical: CPG
    Publisher: FOX Sports on MSN

    Product / Advertiser: Internet Explorer 9 (Microsoft)
    Vertical: Technology
    Publisher: Yahoo Sports

    Product / Advertiser: Subway
    Vertical: Quick Service Restaurants
    Publisher: The Weather Channel

    image002

     

    Product / Advertiser: Acura
    Vertical: Automotive
    Publisher: Wired

    adgallery2

     

    Product / Advertiser: Irish Spring
    Vertical: CPG
    Publisher: Break.com

    adgallery4

     

    Product / Advertiser: Jameson
    Vertical: Beverages
    Publisher: The Onion

    adgallery5

     

    Product / Advertiser: Lexus
    Vertical: Automotive
    Publisher: Comedy Central

    adgallery3

     

    Product / Advertiser: NCAA March Madness
    Vertical: Entertainment
    Publisher: New York Times

    adgallery6

     

    Amara Mastronardi contributed to this story

    Subscribe to get your daily business insights

    More about:

    Engagement To Empowerment - Winning in Today's Experience Economy
    Report | Digital Transformation

    Engagement To Empowerment - Winning in Today's Experience Economy

    2y

    Engagement To Empowerment - Winning in Today's Exp...

    Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

    View resource
    Announcement Alert from Lee Arthur
    Weekly briefing | Digital Transformation

    Announcement Alert from Lee Arthur

    2y

    Announcement Alert from Lee Arthur

    Announcement Alert!! Read More

    View resource
    The 2023 B2B Superpowers Index
    Whitepaper | Digital Transformation

    The 2023 B2B Superpowers Index

    3y

    The 2023 B2B Superpowers Index

    The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

    View resource
    Impact of SEO and Content Marketing
    Whitepaper | Digital Transformation

    Impact of SEO and Content Marketing

    3y

    Impact of SEO and Content Marketing

    Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

    View resource

    Related Articles

    Twitch + Extra Data = One Potentially Powerful Amazon Ad Network
    Analytics

    Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

    12y Lisa Lacy

    Twitch + Extra Data = One Potentially Powerful Ama...

    Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...

    View article
    Capturing On-the-Go Consumers: MINI USA and Vistar Media Tips
    Display Advertising

    Capturing On-the-Go Consumers: MINI USA and Vistar Media Tips

    12y Liva Judic

    Capturing On-the-Go Consumers: MINI USA and Vistar...

    On-the-go users are hard to capture. The Ad Club Of New York gathered a few experts from MINI USA and Vistar Media to share insights about this art (o...

    View article
    AOL Promotes Man Behind Ad Revenue Bright Spot
    Display Advertising

    AOL Promotes Man Behind Ad Revenue Bright Spot

    14y Kate Kaye

    AOL Promotes Man Behind Ad Revenue Bright Spot

    Ned Brody will fill a newly-created CEO position for the Ad.com Group. Read More...

    View article
    Google Ties Display More Closely to Keywords
    Display Advertising

    Google Ties Display More Closely to Keywords

    14y Susan Kuchinskas

    Google Ties Display More Closely to Keywords

    AdWords changes aim to simplify bidding and optimizing display campaigns. Read More...

    View article
    AOL, Microsoft, and Yahoo Kick Off Display Ad Deal
    Display Advertising

    AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

    14y Zachary Rodgers

    AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

    Ménage à trois in display advertising starts on schedule. Read More...

    View article
    The Paradox of Measurement
    Display Advertising

    The Paradox of Measurement

    14y Nathan Woodman

    The Paradox of Measurement

    As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics? Read More...

    View article
    Razorfish Doubles Down on Exchanges, Cuts Direct Buys
    Display Advertising

    Razorfish Doubles Down on Exchanges, Cuts Direct Buys

    14y Zachary Rodgers

    Razorfish Doubles Down on Exchanges, Cuts Direct B...

    As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Read More...

    View article
    BuzzLogic's Ad Network Aims at Emotion
    Display Advertising

    BuzzLogic's Ad Network Aims at Emotion

    14y Christopher Heine

    BuzzLogic's Ad Network Aims at Emotion

    Starbucks, Kraft, and Toyota buy display ads pegged to enthusiasm. Read More...

    View article