Top 10 Search Providers, December 2006

Google tops search share rankings with a 50 percent share of search in December.

In December, Google served over 3 billion searches, half of the Web’s searches. That’s according to data released by Nielsen//NetRatings.

Google experienced 22.6 percent year-over-year growth in searches to reach 50.8 percent of the market in December. Yahoo gained 30.1 percent year-over-year growth to reach a 23.6 percent share of searches. Yahoo served up 1.4 billion searches.

MSN’s integration to Windows Live Search cost the software and Web giant 9.7 percent of its searches, year over year. It served almost half a billion searches and closed the year with 8.4 percent of searches.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.

Top 10 Search Providers, December 2006
Provider Searches (000) Year-Over-Year Growth (%) Share of Searches (%)
Google 3,035,617 22.6 50.8
Yahoo 1,412,904 30.1 23.6
Windows Live Search 499,946 -9.7 8.4
AOL Search 362,140 7.8 6.1
My Way 141,527 4.7 2.4
Ask.com 128,452 17.2 2.1
EarthLink Search 31,930 17.6 0.5
Dogpile 30,487 2.1 0.5
Comcast Search 26,931 N/A 0.5
NexTag Search 26,835 123.2 0.4
Source: Nielsen//NetRatings, 2007

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