Top 50 Advertisers by Media Value in July 2008
Rankings of the top 50 Internet advertisers by media value in July 2008.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
| Top 50 Internet Advertisers by Media Value, July 2008 |
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|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | Lendingtree.com | 19,688.1 | Fin |
| 2 | Classmates Online | 13,483.4 | Misc |
| 3 | Scottrade Stock Brokerage: consumer services | 12,386.3 | Fin |
| 4 | Verizon Wireless | 12,176.6 | Tech |
| 5 | WeightWatchers.com | 10,922.2 | H/F |
| 6 | Scottrade: online | 10,631.9 | Fin |
| 7 | University of Phoenix: online | 10,582.6 | Edu |
| 8 | Netflix | 9,099.8 | M/E |
| 9 | Norwegian Cruise Lines | 8,698.1 | T/H |
| 10 | TD Ameritrade Brokerage: consumer services | 7,963.7 | Fin |
| 11 | Fidelity Brokerage Service: consumer services | 7,917.9 | Fin |
| 12 | TD Ameritrade Brokerage | 7,010.4 | Fin |
| 13 | Countrywide Home Loans: consumer services | 6,876.3 | Fin |
| 14 | T-Mobile | 6,857.0 | Tech |
| 15 | AT&T Wireless | 6,676.0 | Tech |
| 16 | LowerMyBills.com | 6,038.8 | Fin |
| 17 | Ameriprise Financial | 5,845.0 | Fin |
| 18 | E-Trade Securities LLC: corporate promotion | 5,434.8 | Fin |
| 19 | State of Texas: tourism promotion | 5,131.9 | T/H |
| 20 | ShareBuilder.com | 5,128.8 | Fin |
| 21 | E-Trade Financial: consumer services | 5,013.5 | Fin |
| 22 | Best Buy | 4,840.0 | Ret |
| 23 | E-Trade Financial | 4,736.1 | Fin |
| 24 | Colorado Technical University | 4,396.7 | Edu |
| 25 | University of Phoenix | 4,325.3 | Edu |
| 26 | VacationsToGo.com | 4,225.3 | T/H |
| 27 | Motley Fool | 4,122.2 | M/E |
| 28 | Ford autos & trucks: corporate promotion | 4,052.8 | Auto |
| 29 | Capital One: personal credit card | 3,912.1 | Fin |
| 30 | Overstock.com | 3,859.5 | Ret |
| 31 | National Foundation for Credit Counseling | 3,768.8 | Fin |
| 32 | Stubhub | 3,426.9 | Ret |
| 33 | Verizon FiOS | 3,328.9 | Tech |
| 34 | WebMD | 3,318.5 | H/F |
| 35 | Sprint Wireless | 3,309.1 | Tech |
| 36 | Health.com | 3,253.8 | H/F |
| 37 | Visa: personal credit card | 3,238.2 | Fin |
| 38 | Amazon.com | 3,172.6 | Ret |
| 39 | T-Mobile Int’l AG: recruitment | 3,045.0 | Tech |
| 40 | Bank of America | 3,025.7 | Fin |
| 41 | Charles Schwab: consumer services | 2,968.5 | Fin |
| 42 | Coolsavings.com | 2,954.8 | Ret |
| 43 | Blockbuster.com | 2,803.1 | M/E |
| 44 | The Wall Street Journal | 2,787.6 | M/E |
| 45 | Bankrate.com | 2,715.5 | Fin |
| 46 | Nextag | 2,629.9 | Misc |
| 47 | Yahoo Mail | 2,525.7 | M/E |
| 48 | Globus Tours | 2,429.7 | T/H |
| 49 | Dell Computer Products: Latitude D630 direct response | 2,409.4 | Tech |
| 50 | TradeKing | 2,359.1 | Fin |
| GRAND TOTAL | $281,504 | ||
| Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in June 2008 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
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