Top 50 Advertisers by Media Value in June 2008
Rankings of the top 50 Internet advertisers by media value in June 2008.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
| Top 50 Internet Advertisers by Media Value, June 2008 |
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|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | Countrywide Home Loans: consumer services | 26,212.3 | Fin |
| 2 | E-Trade Financial | 13,199.1 | Fin |
| 3 | Classmates Online | 13,148.1 | Misc |
| 4 | Lendingtree.com | 12,459.4 | Fin |
| 5 | Scottrade: online | 11,609.0 | Fin |
| 6 | Scottrade Stock Brokerage: consumer services | 11,282.1 | Fin |
| 7 | University of Phoenix: online | 10,077.3 | Edu |
| 8 | AT&T Wireless | 10,058.5 | Tech |
| 9 | Fidelity Brokerage Service: consumer services | 9,702.1 | Fin |
| 10 | Netflix | 9,559.5 | M/E |
| 11 | Verizon Wireless | 9,558.5 | Tech |
| 12 | TD Ameritrade Brokerage | 7,579.2 | Fin |
| 13 | Live Search | 7,536.9 | M/E |
| 14 | Best Buy | 6,765.9 | Ret |
| 15 | University of Phoenix | 6,371.9 | Edu |
| 16 | Countrywide Bank: consumer mortgage loans | 6,034.9 | Fin |
| 17 | LowerMyBills.com | 5,989.7 | Fin |
| 18 | ShareBuilder.com | 5,954.3 | Fin |
| 19 | TD Ameritrade Brokerage: consumer services | 5,762.3 | Fin |
| 20 | Ameriprise Financial | 5,502.9 | Fin |
| 21 | Norwegian Cruise Lines | 4,571.5 | T/H |
| 22 | Ford autos & trucks: corporate promotion | 4,209.0 | Auto |
| 23 | Monster | 4,044.8 | Class |
| 24 | T-Mobile | 3,878.5 | Tech |
| 25 | StubHub | 3,809.1 | Ret |
| 26 | WebMD | 3,577.7 | H/F |
| 27 | Amazon.com | 3,546.4 | Ret |
| 28 | Vonage | 3,455.2 | Tech |
| 29 | Yahoo Mail | 3,447.6 | M/E |
| 30 | E-Trade Financial: consumer services | 3,410.8 | Fin |
| 31 | CoolSavings.com | 3,239.5 | Ret |
| 32 | Pogo.com | 3,233.9 | M/E |
| 33 | Motley Fool | 3,224.6 | M/E |
| 34 | Overstock.com | 3,042.2 | Ret |
| 35 | nowU | 3,006.8 | Fin |
| 36 | Volkswagen trucks: Tiguan | 2,990.0 | Auto |
| 37 | Microsoft System Center | 2,939.3 | Tech |
| 38 | NexTag | 2,783.0 | Misc |
| 39 | VacationsToGo.com | 2,769.8 | T/H |
| 40 | Charles Schwab: consumer services | 2,715.6 | Fin |
| 41 | ConsumerInfo.com | 2,652.7 | Misc |
| 42 | CBS.com | 2,650.2 | M/E |
| 43 | Universal Orlando Resort | 2,550.4 | T/H |
| 44 | Verizon FiOS | 2,498.2 | Tech |
| 45 | The Wall Street Journal | 2,448.4 | M/E |
| 46 | Freetriplescore.com | 2,414.4 | Fin |
| 47 | Zecco Trading | 2,397.7 | Fin |
| 48 | SuperPages.com | 2,342.0 | M/E |
| 49 | National Foundation for Credit Counseling | 2,291.3 | Fin |
| 50 | Honda autos: Pilot | 2,247.8 | Auto |
| GRAND TOTAL | $286,752 | ||
| Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in May 2008 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
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