Top Web Advertisers of June
The top Web advertisers of June 1999, according to Nielsen//NetRatings.
The top Web advertisers of June 1999, according to Nielsen//NetRatings.
The top advertisers, ranked by banner impressions, are based on data from BannerTrack, Nielsen//NetRatings syndicated advertising research report. An impression is counted each time an ad banner is fully loaded onto a user’s screen.
| Top 25 Web Advertisers of June 1999 | ||||
| Rank | Advertiser | Impressions (in millions) |
Reach percent | 1. | Microsoft | 659.6 | 56.6 | 2. | Amazon | 280.3 | 43.4 | 3. | CDNow | 165.8 | 24.8 | 4. | TRUSTe | 156.5 | 20.3 | 5. | LinkExchange | 145.0 | 13.7 | 6. | America Online | 135.9 | 29.4 | 7. | 911Gifts.com | 135.9 | 29.4 | 8. | AdCouncil | 133.0 | 16.2 | 9. | First USA | 130.7 | 29.2 | 10. | Discover Brokerage | 110.2 | 5.8 | 11. | Yahoo | 100.9 | 20.1 | 12. | E*Trade | 96.9 | 5.6 | 13. | SexTracker | 95.0 | 8.9 | 14. | About.com | 94.8 | 19.8 | 15. | Waterhouse | 94.1 | 3.8 | 16. | JFAX | 93.7 | 8.5 | 17. | Ameritrade | 92.1 | 5.1 | 18. | SexSwap | 91.1 | 4.5 | 19. | Netscape | 85.1 | 21.7 | 20. | Value America | 82.5 | 19.4 | 21. | WebSideStory | 80.6 | 17.8 | 22. | Lowestfare | 79.4 | 19.9 | 23. | Next Card | 79.0 | 21.7 | 24. | Bonzi Software | 78.6 | 19.5 | 25. | AT&&T | 77.1 | 17.5 |
| Source: Nielsen//Net Ratings | ||||
Total impressions and unduplicated audience size are based on banner ads meeting minimum sample criterion of 40 persons per unique banner. Impressions reported include house ads, which are ads that run on an advertiser’s own Web property.
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