Topshop, adidas and Nike ranked best websites for tablet users

As tablet and mobile devices become increasingly popular with each passing day, more brands and companies are beginning to understand the importance of ensuring users have a smooth experience of their website both on all platforms. As such, a new study from QUISMA has sought to discover the best websites for tablet users.

To find out how well each of the 10 of the UK’s biggest online retailers’ tablet websites were performing, QUISMA ranked their each homepage (weighted 40%), product detail page (weighted 30%), shopping basket (weighted 15%) and checkout (weighted 15%) to discover that Topshop outperformed all others overall, with adidas and Nike close behind.

QUISMA’s UK MD, Ellie Edwards-Scott said: “No other technology has had as  much influence on e-commerce in recent times as tablet devices and research from the IMRG found that tablet devices now account for 85% of mobile sales year-to-date. Tablet visitors to e-commerce sites also spend 20% more than desktop shoppers, and twice as much as those using smartphones, so focussing on the look and feel of your tablet experience for consumers is vital in the run up to Christmas.”