Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing and dancing this week. Oh and don't forget the Thanksgiving turkey!
This week, Twitter was ablaze with celebrations of artistic achievements and Thanksgiving holiday tributes. Here’s a recap of some of our favorite brand messages from the Twitter-sphere.
As the work week in the U.S. comes to an early close for Thanksgiving festivities, brands took to Twitter in anticipation of the holiday.
Starbucks is sticking to its highly publicized Red Cup holiday promotion, with this simple tweet that has so far generated 8,000 likes:
For quiet mornings, warm smiles, and hot coffee. #Thankful pic.twitter.com/XinihD74uQ
— Starbucks Coffee (@Starbucks) November 23, 2015
Verizon is offering free music, movie tickets, and other goodies with its #ThanksGetting campaign:
Thanksgiving travel got you stressed? Get a better trip home this Wednesday. #Thanksgetting. https://t.co/owaMDPUe2v
— Verizon (@verizon) November 23, 2015
Fitbit is going for a holiday season guilt trip:
See how many steps it takes to burn off 4 of your favorite #Thanksgiving foods: pic.twitter.com/fFScYdUU7P
— Fitbit (@fitbit) November 25, 2015
American Airlines wishes you a Happy Thanksgiving, by reminding travelers to not be late! In fact, be early:
Be at the airport on time because you won’t be the only turkey in line. #TRKYDY #TravelTip #Thanksgiving https://t.co/BlCeN0W8ag
— American Airlines (@AmericanAir) November 24, 2015
People for the Ethical Treatment of Animals (PETA) want to remind everyone turkeys have feelings too:
#Baltimore: There’s a reason THIS turkey is going viral. Wait until you see how people react! #Thanksgiving pic.twitter.com/4vPhWwzjMh
— PETA (@peta) November 23, 2015
LG was on-brand with this tweet:
Organize your #Thanksgiving meal before it even hits the stove. https://t.co/gECdeEBLDg pic.twitter.com/gEnjDhUvwN
— LG Electronics (@LGUS) November 23, 2015
Oreo is wishing us all a “wonderfilled” Thanksgiving, but where is the tune we all love so much to accompany it?
Thanksgiving travel can be a pain, but what’s waiting at the end makes it all worth it. #Wonderfilled #Thanksgiving https://t.co/YPoq7ZtgrQ
— Oreo Cookie (@Oreo) November 23, 2015
Finally, who invented emoji baubles for the festive season? Thank you Target:
How’s your fave emoji hanging this holiday season? https://t.co/bS9fXb7D6h pic.twitter.com/H2g66tAv55
— Target (@Target) November 24, 2015
Trending under #AMAs, the American Music Awards on Sunday night generated a lot of buzz from brands. One of the top tweets came from Shazam, which linked to its top five most shazamed songs from the night. This tweet generated 24,000 likes and 16,000 retweets.
.@OneDirection‘s #AMAs performance was THE most Shazamed moment of the night. See them all: https://t.co/ToTebJV8zK pic.twitter.com/LUzBff9bUs
— Shazam (@Shazam) November 23, 2015
Coca-Cola Music shared the event via a live-stream:
It’s a beautiful day at the #AMAs! Join the live stream – https://t.co/8S0uyk0upg #FirstTaste pic.twitter.com/Z2JWweWLu1
— Coca-Cola Music (@CokeMusic) November 22, 2015
Forever 21 went with a fashion tweet:
Our top fav looks from the #AMAs pic.twitter.com/ljexcsRLrM
— Forever 21 (@Forever21) November 23, 2015
Rolling Stone generated more than 25,000 likes and 17,000 retweets for this image of Justin Bieber. The tweet links to a website with an almost seven minute video of Bieber closing off the event with a medley of his songs.
Watch Justin Bieber sing in the rain during #AMAs finale https://t.co/64UOEsBVDw pic.twitter.com/9mkWqEPunm
— Rolling Stone (@RollingStone) November 23, 2015
Bindi Irwin, the 17-year-old Australian daughter of the late Steve Irwin, also known as the Crocodile Hunter, took America by storm after winning this year’s U.S. version of Dancing With the Stars on Tuesday night. Trending under #DWTS, #DWTSFinale, and #TeamCrikey, Bindi was the star of the show throughout the season.
Here’s how brands in Australia celebrated her win, including Tourism Australia, the Sunshine Coast, and Australia Zoo – the animal conservation park founded by her father.
Woo-hoo! Who else is on #TeamCrikey & ready to celebrate @BindiIrwin & @derekhough‘s win!? @TerriIrwin & Robert are! pic.twitter.com/AZixszg9ug
— Australia Zoo (@AustraliaZoo) November 25, 2015
Fingers crossed for #TeamCrikey on @DancingABC tonight! Wishing @BindiIrwin, who’s from @sunshinecoastoz, good luck! https://t.co/JgynhHmb9A
— Australia (@Australia) November 25, 2015
Other brands found ways to capitalize off the night, like Bing, which posted this cute koala GIF.
#BingPredicts @BindiIrwin is koalafied to take home @DancingABC’s mirror ball trophy. #DWTS https://t.co/Hbk5nA7VW2 pic.twitter.com/jrt1ddTc8b
— Bing (@bing) November 20, 2015
It’s been almost a decade since Steve Irwin’s tragic passing, but with images like this family photo tweeted from Bindi’s personal account to her almost 200,000 followers, his legacy as the Crocodile Hunter is still very much alive.
The last photo as a family, before I had to wave goodbye to my hero, for the last time. Dad, I love you. pic.twitter.com/qvu8Cl2IoP
— Bindi Irwin (@BindiIrwin) November 24, 2015
As a proud Australian, here’s one final tweet on the subject – Bindi celebrating her DWTS Season 21 win, with dancing partner, Derek Hough.
I am speechless. I can’t tell you how much love I have for all of your support throughout this beautiful journey. pic.twitter.com/05lif561bA
— Bindi Irwin (@BindiIrwin) November 25, 2015
Though Bindi successfully won over the hearts of millions each week on Dancing With the Stars, check out the emotional final freestyle performance inspired by her relationship with her late father, that really sealed her fate as this season’s champion.
Go Bindi!
Adele made history this week, selling 2.5 million copies of her new album 25 after launching last Friday. Much of this is being attributed to her refusal to make the album available on streaming services such as Spotify. Instead, fans must pay to download the digital version or buy it the old fashioned way, on CD.
The launch followed an aggressive marketing ploy, including an impromptu live performance of the entire album on the BBC, promoted via #AdeleAtTheBBC.
An exclusive, 25 years in the making. @Adele performs Hello in a one-off special. Tonight. #AdeleAtTheBBC pic.twitter.com/UtJ0bNR2qD
— BBC One (@BBCOne) November 20, 2015
Tweets like this one, which is actually from Adele’s personal account, also helped to maintain the hype. This simple GIF generated 35,000 likes and 19,000 retweets. And yes, that’s a CD cover. Remember those?
1 week to go! pic.twitter.com/JswtphvmWn
— Adele (@Adele) November 13, 2015
Condé Nast Traveller had this cute tweet:
10 places to cry alone while listening to Adele’s new album https://t.co/f06IJLk32m #Adele25
— Condé Nast Traveler (@CNTraveler) November 23, 2015
These tweets from Snickers, Target, and Kleenex with an on-brand message:
#EatASNICKERS before listening to #Adele25 today. You wouldn’t want to be caught crying at work pic.twitter.com/3F6Qc20sfu
— SNICKERS® (@SNICKERS) November 20, 2015
It’s official… #Adele25 is here! RT @carly_ogan: Hello. It’s me. Come get the brand new @Adele CD @Target today. pic.twitter.com/BSgvYN4ybc
— Target (@Target) November 20, 2015
@Target What a great idea to #ShareKleenexCare with all of the #Adele25 fans out there! https://t.co/UNrIl2yHVn
— Kleenex® Brand (@Kleenex) November 20, 2015
And Apple Music doesn’t want us to forget that we can download the album on iTunes:
It’s here! @Adele‘s long-awaited album. #Adele25: https://t.co/tSqdhtJLTb pic.twitter.com/Bdg3VaJk35
— Apple Music (@AppleMusic) November 20, 2015
Saturday Night Live also took to Twitter in praise of 25.
Anyone else literally get chills from that @Adele performance? #SNL pic.twitter.com/uZqa9XfmzA
— Saturday Night Live (@nbcsnl) November 22, 2015
SNL also paid tribute to Adele’s creative accomplishments as well as to the Thanksgiving holiday in this comedy sketch, which essentially credits the album’s release as A Thanksgiving Miracle.
Finally, from all of us at ClickZ, have a wonderful holiday!
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