Tweets of the week: from #AllDayBreakfast to #GreenPoop

The Martian may have premiered in September, but this week, NASA effectively used the movie to further drive its sharp social media and content marketing strategy to the next level. Using a video interview with the movie’s female lead, Jessica Chastain, NASA also promoted women in space.

#TheMartian actress and NASA astronaut hope to inspire the next generation who will embark on our #JourneyToMars https://t.co/GFxefuTeB3

— NASA (@NASA) October 4, 2015

A number of the government agency’s fact and fiction tweets also generated thousands of retweets, such as this one, comparing movie spacesuits to the real thing:

See how spacesuits in #TheMartian film compare to prototypes for our real #JourneyToMars: http://t.co/1Uay0uJLbO pic.twitter.com/ey7zAXLNvh

— NASA (@NASA) October 3, 2015

20th Century Fox used an interview between the cast of the movie and NASA astronauts with this Tweet, garnering more than 500 retweets.

Watch a very special Q&A from space with @NASA Astronauts @StationCDRKelly, @Astro_Kjell, & the cast of #TheMartian! https://t.co/FYPf2VhDRh

— 20th Century Fox (@20thcenturyfox) September 30, 2015

As the movie continued to skyrocket in box-office sales this week, and opened globally, brands in Asia also joined in with the tweets. Here is one example from China’s official media outlet, Xinhua News Agency, under its international branding name, New China:

Thanks to joint efforts by @NASA&China’s space agency, #TheMartian returns to Earth safely http://t.co/TcpXB2TpmB pic.twitter.com/nAO0uP3kp7

— China Xinhua News (@XHNews) October 7, 2015

#FearTheWalkingDead

Between the finale of AMC’s Fear the Walking Dead and in anticipation of next week’s premier of The Walking Dead‘s sixth season, zombies were a Twitter favorite this week. Statistics from social data intelligence platform Talkwalker show the #FearTheWalkingDead and #FearTWD hashtags generated more than 100,000 mentions and more than 66,000 engagements over the course of the week.

As a show sponsor, KFC got a mention in this AMC sneak preview:

Hungry for more? Fill up on #FearTWD with this Season Finale sneak peek, presented by @KFC. https://t.co/2ZHUy5xHr3

— FearTWD (@FearTWD) October 3, 2015

#WorldSmileDay

It was #WorldSmileDay on October 3, but who noticed? Many brands seemed to miss a golden opportunity with this tag, but clever companies like the U.S. Olympic Committee, Disney, BBC One‘s Sherlock, Instagram and Kraft celebrated.

Happy #WorldSmileDay from #TeamUSA!