UK ad spend downgraded by 1% following Eurozone anxiety
Forecasted ad spend in the UK has been downgraded from 6.5% to 5.7% to reflect a more realistic outlook for the Eurozone in 2015.
Forecasted ad spend in the UK has been downgraded from 6.5% to 5.7% to reflect a more realistic outlook for the Eurozone in 2015.
Forecasted ad spend in the UK has been downgraded from 6.5% to 5.7% to reflect a more realistic outlook for the Eurozone in 2015.
The Advertising Association (AA) revised its initial forecasts in its AA/Warc Expenditure Report, also adjusted 2014’s performance down from 6.4% to 5.8%.
Despite the lower than expected figures, the UK is still set to achieve record growth, with 2014-2015 on track to be the strongest consecutive growth years for UK ad spend this century.
Tim Lefroy, chief executive at the AA said: “Two years growth at twice the rate of the economy is hardly a recipe for pessimism but ad spend isn’t immune to pressures on other sectors. The underlying story, however, is of a sector continuing to feed growth, jobs and opportunity.”
The latest data shows that UK ad spend grew 4.2 per cent in Q3 2014 to reach £4.3bn.
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