The UK has spent £4.7bn on advertising during the first quarter of 2015, with Advertising Association figures suggesting that British spending will overtake the rest of Europe for this year and beyond.
The UK has spent £4.7bn on advertising during the first quarter of 2015, with Advertising Association figures suggesting that British spending will overtake the rest of Europe for this year and beyond.
Figures released by both the Advertising Association and Warc reveal that ad spending has risen 8.2 per cent since the last economic quarter; suppressing fears that ad purchasing will fall within the United Kingdom.
Tim Lefroy, chief executive at the Advertising Association said: ‘‘Despite uncertainty in Europe and at home prior to the election, these figures come as a welcome boost.’’
Growth in traditional display advertising, including television, radio and outdoor, was particularly strong. TV spot advertising rose 11.5 per cent to reach £1.2bn for the quarter, with display advertising overall rising 8.5 per cent to reach £3.1bn.
‘‘Adspend is growing faster here than anywhere in Europe, to the benefit of our digital economy, creative industries and UK plc,” continued Lefroy.
Mobile’s rapid rise also continued, with spend increasing 50.9 per cent for the quarter and passing over half a billion pounds.
In the publishing world however, advertising spending has decreased. National newsbrands saw digital growth slowing to +7.4 per cent, the lowest on record.
As a result total ad spend for the sector declined 6.8 per cent in the first quarter. Forecasts for 2015 have been downgraded to -4.3 per cent.
Regional newsbrands are also suffering, with figures estimating an overall decline of 3 per cent in 2015.
Separate research from Warc’s International Ad Forecast shows UK ad spend will rise faster than the largest European markets this year and next, and behind only India and China globally.
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