UK digital media expecting 4-year boom
The UK’s entertainment and media sector, fuelled by a rise in demand for e-books, streamed media and online ad activity, is estimated to be worth £66.6bn in 2019, up from £56.9bn in 2014.
The UK’s entertainment and media sector, fuelled by a rise in demand for e-books, streamed media and online ad activity, is estimated to be worth £66.6bn in 2019, up from £56.9bn in 2014.
Britain’s online advertising sector is pushing the digital economy to new heights, according to a report from PwC.
The UK’s entertainment and media sector, fuelled by a rise in demand for e-books, streamed media and online ad activity, is estimated to be worth £66.6bn in 2019, up from £56.9bn in 2014.
The boom is largely credited to the transition from physical formats seen in recent years.
Ebooks are expected to overtake traditional books for the first time in 2018 – with a compound annual growth rate of 20% a year through to 2020, expecting to generate £1bn per year.
The music industry is also expected to ride the digital boom, with digital music channels poised to overtake traditional radio advertising this year.
The mobile internet market is set to grow at 7% per year, to hit £7bn by 2019.
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