According to a new online Ofcom survey, using data from 9,065 consumers across nine countries, the UK has suffered a 9% drop in social media use in the last 12 months - the greatest decline out of all participating countries.
According to a new online Ofcom survey, using data from 9,065 consumers across nine countries, the UK has suffered a nine per cent drop in social media use in the last 12 months – the greatest decline out of all participating countries.
In the 12 months following September 2013, UK adults accessing social media at least once a week dropped from 65 per cent to 56 per cent. The winner was Italy – boasting the highest proportion of adults online, increasing from 69 per cent to 75 per cent.
Although UK social media use fell, it remained the most popular internet activity with 64 per cent of respondents claiming it was their most frequent online activity – followed by 44 per cent who use it to read news.
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