In a bid to bring some scientific perception to the elusive Millennial, NewsCred studied 501 of the pretty bunch to discover what got them to open their wallets, hearts and minds to your creative output.
Unlocking the Millennial is somewhat of a Holy Grail. As the demographic continues to dominate buying power (and therefore marketing focus), it’s becoming evermore important to understand what makes them respond to your content.
In a bid to bring some scientific perception to the elusive Millennial, NewsCred studied 501 of the pretty bunch to discover what got them to open their wallets, hearts and minds to your creative output.
Brand loyalty seems to be pretty important:
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Interesting stats. Much appreciated. Infographic is well presented but there’s a design fail – checkout colour contrast requirements for accessibility.
Hi Andy, I’ve ‘unlocked’ the infographic. If you click on the image it should let you see a larger version. Hopefully that will overcome the contrast issues! Huw
Very interesting but can’t read some of the writing properly. Not sure if its my eyesight or the style and sizes!
Hi Chanelle – I’ve ‘unlocked’ the infographic. If you click on the image it should take you to a larger version. Hope that helpls!
Amazing! Thank you! :)