Use Social Graph to Create Meaningful Brand Experiences [Video]
Brands can tap the interests and likes of consumers, such as understanding topics they're interested in on Twitter or places they've checked into on Foursquare.
Brands can tap the interests and likes of consumers, such as understanding topics they're interested in on Twitter or places they've checked into on Foursquare.
Vincent Teo, digital planning director at BBDO/Proximity based in Singapore, explained that the true value of social media is actually leveraging the information we already have about consumers. That includes understanding their interests and likes, such as where they have been on Foursquare based on their check-ins, connections on LinkedIn, and topics they are interested on Twitter. This information, he said, can be used in a meaningful way to connect with consumers.
Many brands such as Intel, DHL and American Express have already started using Facebook Connect, Twitter, and LinkedIn to pull customer information habits, interests and likes, he added.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleAmerican Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articleSince its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in. Read More...
View articleFacebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer. R...
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View articleSince 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...
View articleGoogle's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...
View articleLinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Read More...
View article
Leave a Reply
You must be logged in to post a comment.