Using psychology to improve online advertising with Jim Hodgkins, MD of VisualDNA
Targeting online consumers can be a blunt science, but VisualDNA have pioneered a way to collect psychological profiles for individuals on line to create enhance profiles. These profiles can then be used to create segments of users in ad exchanges based on personality. This allows advertisers to tailor ad creative and target to individuals based upon their personality. Jim Hodgkins the UK MD for VisualDNA explains the importance of understanding audiences and how this is at the centre of the future of advertising.
Comments are closed.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceCommerce media is set to surpass traditional TV advertising in 2025, reshaping where budgets flow and how brands connect attention with purchase inten...
View articleMeta has introduced a new generative AI tool on May 7, 2024. This tool, which allows for the generation of images and text that align with brand guide...
View articleA volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effec...
View articleEffective social media measurement involves identifying key metrics relevant to the organization's objectives. Read More...
View articleThe cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...
View articleFour questions you need to ask yourself and your team to truly become inclusive as a brand Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleIoT technology is changing online marketing, but legal and market forces are making matters complex Read More...
View article