VIDEO: PepsiCo's Digital Head Talks Big Data at SXSW
Josh Karpf riffs on modern marketing as his team readies its hub in Austin.
Josh Karpf riffs on modern marketing as his team readies its hub in Austin.
Austin, TX– Brands are busy readying their physical and digital activations here the day before South by Southwest Interactive begins. ClickZ caught up with PespiCo’s recently named global director of digital, Josh Karpf, as his team put the final touches on the brand’s “Central Station” inside the cavernous Austin Convention Center.
After serving other digital roles in recent years for the Purchase, NY-based beverages/snacks giant, he was elevated to his new title after B. Bonin Bough left for Kraft last month. In the video below, Karpf discusses what so-called big data means to brand marketing, the latest iteration of PepsiCo’s interactive vending machine, and his predictions for SXSWi.
The interview kicks off ClickZ’s live coverage of the central Texas event, which is expected to draw more than 19,000 attendees through Tuesday.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceExecs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-ba...
View articleClickZ missed SXSW this year, but luckily, SapientNitro's Zachary Jean Paradis was there to give us the lowdown. Here are his main takeaways from Tex...
View articleFueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistent...
View articleThough our profile subjects are typically from brands and agencies, ClickZ recently caught up with Chester Cheetah to discuss his mayoral campaign, hi...
View articlePeople are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? Read More...
View articleAs one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...
View articleSoft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is...
View articleBrad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Peps...
View article
Leave a Reply
You must be logged in to post a comment.