VIDEO: The Science Behind the CMO: Actionable Analytics = More $$$

Predictive analytics are changing the processes and daily decisions for many B2B marketing practitioners. But how can these next-gen capabilities lend themselves to the strategic responsibilities of a CMO? CMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability.

• What are the primary pressures facing B2B CMOs today?
• How do CMOs currently gather insight on their customers and the market?
• What do CMOs need to implement to increase their contribution to revenue?
• The definition of success varies. What metrics are essential for measuring long-term success?
• What are the technology risks CMOs need to avoid?

Speaker: Angela Zener, Senior Vice President of Marketing, Radius
Angela has more than 15 years of experience leading high performing marketing organizations at major technology companies including SAP, LexisNexis, and Findly. Angela holds both a BA and MA from the University of California, Berkeley.

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*Sponsored content in collaboration with Radius. Views expressed in this article are those of the guest author and do not necessarily reflect ClickZ’s opinions.