Video ads with fast cars and pussy cats make viewers finish
Fluffy felines and fast cars are more likely to tickle UK viewers’ attention spans, with 61% staying tuned until the end of the clip, according to new figures.
Fluffy felines and fast cars are more likely to tickle UK viewers’ attention spans, with 61% staying tuned until the end of the clip, according to new figures.
Fluffy felines and fast cars are more likely to tickle UK viewers’ attention spans, with 61% staying tuned until the end of the clip, according to new figures.
Research from Coull based itself on the data from 12m video plays during May, also finding that humans featuring in videos retained attention, as well as blogs (52%) with travel and events also scoring well (51%).
Videos with a sports theme seem to hold attention for around three quarters of videos before dipping to 62% half way and falling to less than half (43%) by the end.
Irfon Watkins, CEO at Coull, said: “With millions of pounds being allocated to TV advertising during coverage [of the World Cup], online sports publishers should be looking at ways to give brands new opportunities to augment their TV ad spend online. One way is by providing access to inventory where video viewers are demonstrably engaged in category-specific content such as football highlights, previews and related coverage.”
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If this company really believes their results, why are they publishing
them? They would make much more money by using their time to create
“super adverts” instead – loaded with cars, people, blogs and pets etc
so that almost every viewer would watch to the end.