VML Buys Studiocom
The deal brings the agency, best known for its Coca-Cola work, under the WPP umbrella.
The deal brings the agency, best known for its Coca-Cola work, under the WPP umbrella.
Full-service interactive agency Studiocom, perhaps best known for creating the CokeMusic.com interactive experience for Coca-Cola, is joining the WPP network. Kansas City, Missouri-based WPP agency VML has acquired the smaller firm.
Financial terms of the deal weren’t disclosed, but Studiocom is to operate as an independent unit headquartered in Marietta, Georgia. The company’s 90 employees will work out of Marietta, Los Angeles, and Bogota, Colombia.
Studiocom has specialized in creating “online brand experiences” for clients including Coca-Cola, Sony Pictures Digital, the Miller Brewing Company, Turner Broadcasting Systems and 20th Century Fox.
“This exciting step will allow VML and Studiocom to broaden their range of services for all of our clients and leverage each other’s technical and creative innovations,” said VML CEO Matt Anthony, in a statement. “Studocom’s strengths in the area of online gaming are a welcome addition under the VML and WPP umbrella.”
VML’s client list includes AMC Theaters, Burger King, Intuit, Microsoft, Sprint and Weight Watchers.
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