Web Ad Revenues Up Again in Q3
Web advertising revenues continued to increase in the third quarter, up 225.9% from the same quarter last year. Simba Information Inc.’s Advertising and Marketplace Report newsletter estimates $169.8 million in revenue as opposed to last year’s $52.1 million. The third quarter was the largest fiscal period in 1997 which indicates that the market is maturing in spite of the summer advertising season which was relatively slow. The top seventeen ad-supported Web sites generated $85.1 million in ad revenue, a 13.5% increase from last quarter’s $75 million. Yahoo led the way earning $14.7 million with Excite coming in second at $9.9 million. These numbers should increase into the fourth quarter as advertisers gear up for the holiday shopping season.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceWhile building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...
View articleBrand awareness and branded content ads increase as a percentage of total ads. Direct response ads are shrinking, but still make up 51.6% of the total...
View articleWhile investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...
View articleSocial media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...
View articleFacebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...
View articleWhat does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View article
Leave a Reply
You must be logged in to post a comment.