Webshots Captures Top Banner Honors
The most clicked-upon banner for the week ending Aug. 1 was Webshots' ad, which had a 9.5 percent CTR,according to Nielsen//NetRatings.
The most clicked-upon banner for the week ending Aug. 1 was Webshots' ad, which had a 9.5 percent CTR,according to Nielsen//NetRatings.
The most clicked-upon banner for the week ending Aug. 1 was Webshots’ ad, which had a 9.5 percent CTR, according to Nielsen//NetRatings.
Webshots offers free electronic photos for desktop wallpaper.
Top banners, ranked according to reach percent, were:
Ad banners that run predominantly on an advertiser’s own property or house ads are not included in the measurement.
Top advertisers, ranked by banner impressions, for the week ending Aug. 1 were:
| Advertiser | Impressions in millions | Reach % |
| 1. TRUSTe | 216.2 | 12.2 |
| 2. Microsoft | 98.3 | 21.3 |
| 3. Amazon | 81.1 | 25.2 |
| 4. Next Card | 40.4 | 17.2 |
| 5. CDNOW | 39.3 | 15 |
| 6. Ad Council | 30 | 7.3 |
| 7. LinkExchange | 28.7 | 6.7 |
| 8. ImproveNet | 24 | 11.7 |
| 9. E*TRADE | 23.2 | 3.4 |
| 10.America Online | 22.3 | 11.9 |
Impressions reported do include house ads. The Nielsen//NetRatings audience information service collects data from approximately 15,000 panelists as they surf the Web at home.
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