What's viral: Men, disguise your awkward sexual desire with 'Hiders'

A ‘revolutionary’ product has been released to combat the awkward face of male arousal, which can “raise its head at inappropriate times,” claims its manufacturer.

‘Hiders’ will “allow the wearer to enjoy the moment and without embarrassment,” claims head of design, Lev Bezhik.

Conceived by creative agency Friends, for Ali Kaps, ‘Hiders,’ are a specially designed brief made with a built in pouch and seamless polyurethane foam pad that expands and contracts depending on the level of arousal, thus concealing any variance in size. Yes, this is real.

Dmitry Dergchov, deputy managing director of marketing and development, RIA Panda (manufacturer of Ali Kaps), adds: “Our Ali Kaps capsule is partly to blame for these disconcerting moments and whilst we are firm proponents of a healthy male libido, we understand it can raise its head at inappropriate times. Rather than squash something that is entirely natural, we wanted to produce a product that allows you to enjoy this moment any time, any place, without worrying who might get the wrong end of the stick.”

Wow.